THE FACES OF

LEADERSHIP

The campaign utilizes the personal testimonies of student leaders, who have faced adversities and succeeded, to create inspiration for the new generation of students.

Impact: 60% increased in student engagement 

Client: Student Activities Office

 Role: Art Direction, Video Production

Produced: March 2020                                                 

Full version: 3:26 minutes                                                             

Trailer: 50 seconds

Special thanks to former student leaders at Bunker Hill Community College: Melissa Balla, David Ernesto Kim, Johnbel Mahautiere, and Carla Dos Santos. 

FULL STORY

THE STORY BEHIND

The Faces of Leadership Conference is a training program for students at Bunker Hill Community College. It is organized annually by the Student Activities Office. The program is completely 100% provided at no-charge,

While working at the office as a Student Mentor, I reached out to the director and offered to help with a new visual concept to advertise the event. I came up with the idea, wrote the script, connected with the leaders and presented the finished project to the board. 

The reason I was commited to the project was because I see the potential advantages that the program could bring to students. The ideas surrounding the conference is huge and students need to know about the it, especially during the lockdown period.

INSTAGRAM

STORIES

I created a series of IG videos to refresh the feed everyday and to maintain the interest of audiences.