ANGEL BABY TOUR

TROYE SIVAN

IDENTITY FOR TROYE SIVAN                  an Australian singer-songwriter, actor, and YouTuber

To complete an application for the MAIP fellowship program. I was asked to create a compelling visual identity and brand for Troye Sivan launching for his new coming tour. I must deluster his old art direction to create a rejuvenate style to help Troye stand out.

The typography mixes of the 1980s and clean san-serif to create a retro feeling but a modern design touch. Minimalism will be used in typography. Bold colors also work like a color palette alongside back & white photography. The RGB effect one more time will remind us of the old-time, which is perfect for Troye’s music.

Role: Art Direction,

Project: Branding, Campaign