ECO WORLD
Illustration System & Visual Guidelines
Agency
EnergySage
Role
Brand Identity, Graphic Design, Creative Direction
↳As a Designer at EnergySage, I developed a cohesive illustration system that unified the brand’s visual language across digital and marketing platforms. By simplifying complex energy concepts through clarity-driven visuals, the system boosted user trust and supported a 5% lift in website conversion. (2022-2024)
Visual System
↳ icons, colors, strokes, isometric rules, effects, composition
Visual System
↳ icons, colors, strokes, isometric rules, effects, composition
Visual System
↳ icons, colors, strokes, isometric rules, effects, composition
Character System
↳ faces, skin tone, proportions, usage rules
Character System
↳ faces, skin tone, proportions, usage rules
Application
↳ Used across the entire brand, website, and UI for a fully unified visual experience.
Application
↳ Used across the entire brand, website, and UI for a fully unified visual experience.
Application
↳ Used across the entire brand, website, and UI for a fully unified visual experience.
Selected Works
ShadeLayout Design
Candid MagazineLayout Design
They did it againCampaign
Angel Baby Tour - Troye SivanCampaign
KuzakuBranding
Meet your EA!Video Production
Who is EnergySage?Animation
Podcast Case StudyPodcast production
Brand ExplainerMotion Design
EnergySage AdvisorVideo Production
GigiUX Design
Secret GardenLayout Design
Dish Food PantryCommercial
The Faces of LeadershipCommercial
Netflix SeriesMotion Design